YCN COFFEE BRIEF 2020/2021
The brief was to create a point of sale (POS) that would excite customers of PACT coffee and encourage customer loyalty that would show the diversity of PACT coffee and celebrate its farmers. The artwork created should also be able to be applied to merchandise such as tote bags, mugs ect.
My creative solution to the brief was to create 7 different unique PACT coffee characters based on different coffee products that can be made with PACT coffee and each obe representing each day of the week. Each character would also come with information about PACT coffee farms and would work as collect them all card system and would encourage customers to buy multiple merchandise products to gain all 7 characters.