REBRAND ADVERTISING PROJECT 2020
For this project I had to rebrand an exsisting product as if they were about to launch a new product so I chose the soft drink brand Mountain Dew and create a fake new launch of a new summer time themed drink for the brand.
I managed to come up with the idea for Mtn Dew WAVE as the idea for the new limited edition summer drink creating advertising posters and can designs for the product. For the Mtn Dew drink idea I wanted to create something completely different from the rest of the Mtn Dew products and used a Japanese inspired design and since it was a summer themed drink came up with the name WAVE after the oceans and then from here wanted to create a much more environmentally friendly based product. And decided to use carton models instead of cans as to be more recyclable. And revamping the old jumping hillbilly mascot into a more modern surfer design in my own style.