HMV REBRAND BRIEF 2020
As part of my university studies I was given the the brief to redesign an HMV store and come up with a new campaign that would include and focus on the HMV mascot Nipper the dog and I was to find a way to reintroduce Nipper with a campaign. My idea was to use Nipper as a collectable figure and have multiple Nippers that would be themed around the different things that HMV sells such as music and film genre ect... along with this idea was to create a kind of reward system using these HMV Nipper dog tags as a loyalty card and that you could gain points from shopping in stores and use these points to claim rewards such as the collectable Nipper merchandise.